Car dealers and workshops use QR codes to put the information a buyer or owner needs onto the vehicle itself: specs on the windscreen, service history in the glovebox, booking on the key tag. The best uses connect a physical car to a live page that can be updated, so nothing printed goes out of date.
Where do QR codes fit in a dealership?
| Touchpoint | What the code opens |
|---|---|
| Windscreen or window sticker | Full spec, price, finance quote, walk-around video |
| Showroom price card | Brochure, configurator, test-drive booking |
| Key tag or handover pack | Warranty registration, owner's manual, app download |
| Service reminder sticker (door jamb or dash) | Booking page with the vehicle pre-filled |
| Parts counter and workshop signage | Parts catalogue, courtesy-car request, estimate approval |
| Dealership vehicles and vans | Contact and booking page (see vehicles) |
How should used-car listings use QR codes?
Buyers browse forecourts outside opening hours, so a windscreen code that opens the listing page with photos, mileage, service history and a "reserve this car" button answers questions when the office is shut. Link to a stable per-vehicle URL. When the car sells, redirect that URL to similar stock rather than a dead page; a dynamic QR code makes this a single edit.
What about service and maintenance?
A sticker on the door jamb that opens a booking page saves the customer from searching for the dealer next time. Pre-fill the vehicle registration or VIN in the destination URL where your booking system allows it. Don't encode personal data in the code itself, only a reference. See tracking to learn which sticker batches drive bookings.
How do you print for cars?
- Window stickers: mount on the inside of the glass on a flat, light backing; avoid tinted areas and the upper edge where sun glare is worst.
- Size: 3 to 5 cm for a sticker read at arm's length; 10 cm or more for a showroom stand read from a metre or two. See the print size guide.
- Durability: use UV-stable, laminated vinyl for exterior items; see error correction for wear tolerance.
- Safety: don't place anything that invites a driver to scan while moving.
Privacy and compliance
If a code leads to a form collecting names, phone numbers or finance enquiries, follow the data-protection rules of your market, show a privacy notice, and keep personal details out of the URL. Finance quotes carry their own advertising rules in many places, so have your compliance team review the destination page, not just the sticker.
Related: QR codes on vehicles, app download QR codes, all placements, Google review QR codes.