An Amazon QR code encodes an Amazon product, storefront, or brand page link, so a scan opens that page in the Amazon app or a browser. The decision that matters is which link you paste: Amazon's Associates policy prohibits using affiliate ("Special") links in print, and that includes a QR code on a printed page.
The generator encodes exactly the link you paste, in your browser. It adds no tracking and no affiliate tag.
How do you make an Amazon QR code?
- Open the product or store page on Amazon and copy the address from the browser.
- Trim it to the clean form (see below) and paste it into the Amazon Product or Store Link field.
- Download the code and scan it on a phone to make sure it opens the right listing.
https://www.amazon.com/dp/B000000000The /dp/ followed by the product's ASIN is the shortest reliable form of a product link. Amazon addresses copied from a search result carry long tracking suffixes, which make the QR denser and harder to scan for no benefit.
Can you use an affiliate link in the code?
If you are in the Amazon Associates program, no. Amazon's Operating Agreement says you will not engage in promotional activities in any offline manner, including using a Special Link in connection with printed material. Guides that summarize the policy list QR codes on print among the prohibited uses. Amazon's own offline-use help page and policy page are the authority, so check them for your marketplace.
| Situation | What to do |
|---|---|
| You sell your own product on Amazon and want customers to find it | Use the clean product link. There is no affiliate tag to worry about |
| You are an Associate promoting other people's products in print | Do not put your tagged link (the one with tag= or an amzn.to short link) in a QR code |
| You want to measure scans | Send the QR to a page you control first, using UTM parameters, and check whether that page's use is allowed under your program terms |
Even if you are not an Associate, an untagged link is the honest choice for a QR: the person scanning is not being routed through someone's commission.
Which Amazon site should the link point to?
Use the marketplace your customers shop on. A link to amazon.com for a customer in the UK or Germany may show a different price, shipping option, or no availability at all. If you sell in several countries, use separate codes per region, or a page you host that redirects by country. Test the code on a phone in the target region.
Product link or store link?
- A single product is best for packaging, a poster for one item, or a book cover: fewer taps to buy.
- A brand store or seller page is better when you sell many items and the scan should show the range.
- A page that mentions "reviews" should be handled with care: Amazon has strict rules on asking customers for reviews, so read its policies before printing a prompt beside the code.
How do you test it?
Scan on a phone that is signed out of Amazon and confirm the product, price, and availability. Test on iOS and Android, and confirm the link works on desktop too. Check readability with the scannability tester and the print size guide. For general retail uses, see QR codes for retail and QR codes for packaging.